How Do I Build a Mobile Website


Whenever I’m asked the question “how do I build a mobile website” my response is always the same.

Let the professionals do it.  You do what you do best and don’t be cheap and try and do it yourself.  Your time is more valuable. Sure you can go out on the web and find a “do it yourself” site but you are in for a steep learning curve to do it properly.  I’m talking about taking advantage of all the tools and settings available to make your site successful.

Your Time is Valuable!  Hire a Professional!

Let me show you something and you can tell me if it interests you:

HTML5 is considered by many the future of mobile web design. It has been heralded as the mobile web’s saviour by more than a few bloggers and fortune 50 companies (Silicon Angel, Mashable and Apple).

Leveraging a post from a fellow mobile web app advocate (Pinch/Zoom) I am going to quickly walkthrough what it takes to build out the correct infrastructure for a massively successful mobile web app.  This is not meant to be a technical discussion but more of a commentary on the key point made in the original blog post.


Device Detection

The core to device detection lives within a file that outlines all the different user agents (mobile software provider).  Your user agent script needs to always be updated to reflect the changing market conditions, especially now thatGoogle has purchased Motorola.

Offline Browsing

15% of all mobile browsing is done offline so it is important to think about how the data is cached on the phone and how many levels deep someone can browse.  By having a offline mobile data strategy you can guarantee that your users’ experience is optimal even when data connectivity is lost.

Interactions and Transitions

Javascript and CSS are the main building blocks to a solid user experience.  With tools like jQTouch, Sencha Touch or jquery. Making mobile sites look and interact beautifully is easy.  However, these libraries are just a base to build off of, the first step is to identify the your mobile business objectives.  After you have identified your business objectives you can pick and choose the components that support those objectives, giving the customer what they want, when they want it.


When considering your mobile marketing strategy you should consider:

  • Device Compatibility – Native apps only work on 1 device type, mobile web apps work on all devices
  • First identify business objectives, then build interactions to fulfill those goals
  • Have a offline mobile data strategy to ensure your visitors experience is consistent whether they have connectivity or not.
  • Consider the options. Without proper planning any technology project can be expensive, especially a mobile one. By focusing on what your customers need you can optimize your marketing and technology dollars in the most efficient maner.

Hire a Professional

Okay, if what you just read, that is IF you read it, interests you than by all means sign up for a FREE TRIAL of our Mobile Marketing Design Platform  If not, lets talk so I can set the site up for you, monitor it for you, and optimize it for you so you can do what you do best.




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